User Experience
2016 Springboard Capstone Project
This or That App
Spawning from a simple question I would ask friends – “Do you like ‘this photo’ or ‘that photo’ better?” as I would swipe back and forth comparing different edits of the same photo. As I did this repeatedly, I asked myself – am I alone? As I looked around, I noticed this was a common question between friends, creatives, and professionals. At which point, I thought – What if we could get A/B feedback socially in an Instagram-like setting? While also voting on other people's photos, learning about their editing processes, and finding inspiration?
The Initial Idea
Research & Findings
What type of content are users most likely to share on social media?
What is a user’s criteria for posting a photo?
What are the biggest challenges they face when posting to social media?
Surveys
32 respondents.
17 questions.
Interviews
12 participants.
17 questions.
User Personas & Empathy Maps
Sitemap
User Flow Sketches
Wireframe Sketches
Style Guide
Prototype
Experience the joy of comparing photo and video edits, socially.
