As a Mountain Athletics Leader and Content Creator for The North Face, I spent two years leading weekly outdoor workouts open to the public, drawing hundreds of athletes and building a recurring community around the brand. I headlined flagship activations including a 400-person workout at Oracle Park and led a session at a national conference for retail leaders across the country. The role was equal parts fitness, content, and community building, and it was where I learned what it means to show up for an audience consistently.