Where I'm From has had a booth at the Ohio State Buckeye Fashion Market for the past two years. Held in the NetJets Suites at Ohio Stadium, the event draws 800+ attendees for a night of shopping, food, drinks, music, and a women's panel. We show up, sell, and connect with existing customers and new ones, hearing firsthand why people love the brand. But it's bigger than sales. It's about being part of the Ohio State community, supporting an initiative we believe in, and showing up for the fans, students, and alumni who make this whole thing worth doing.